gotta love practical jokes

An art collaborative, Ztohoven, hacked into a Czech weather show to broadcast a fake atomic explosion. Watch the prank below.

“Not long ago a film that became a local hit, “Czech Dream,” documented a boondoggle by two young Czech filmmakers, who enlisted advertisers and publicists to devise a marketing scheme for a nonexistent supermarket. The movie’s goal, like Ztohoven’s, was to wag the dog: lampoon media manipulation and public gullibility. In the trailer hundreds of shoppers swarm a weedy field, rushing toward what they believe to be the store, which turns out to be a painted backdrop. The mushroom cloud, in a sense, upped the ante on the supermarket.” Read full article HERE.